fear, uncertainty, and doubt

fear, uncertainty, and doubt
n.
A marketing strategy in which the manufacturer of a product tries to make consumers worry that buying a competing product might result in bad consequences, typically by criticizing or spreading disinformation about the competing product.
abbrv.
FUD

The Essential Law Dictionary. — Sphinx Publishing, An imprint of Sourcebooks, Inc. . 2008.

Игры ⚽ Поможем решить контрольную работу

Look at other dictionaries:

  • Fear, uncertainty and doubt — (FUD) is a tactic of rhetoric and fallacy used in sales, marketing, public relationscite book | last = Harris | first = Rhonda | title = The Complete Sales Letter Book | publisher = Sharpe Professional | location = Armonk | year = 1998 | isbn =… …   Wikipedia

  • Fear, Uncertainty And Doubt — Fear Uncertainty and Doubt (FUD, littéralement « peur, incertitude et doute », prononcé « feude ») est une expression utilisée pour fustiger la communication de certaines entreprises, groupes de pression ou organisations… …   Wikipédia en Français

  • Fear, uncertainty and doubt — Fear Uncertainty and Doubt (FUD, littéralement « peur, incertitude et doute », prononcé « feude ») est une expression utilisée pour fustiger la communication de certaines entreprises, groupes de pression ou organisations… …   Wikipédia en Français

  • Fear, uncertainty and doubt — FUD (del inglés, Fear, Uncertainty and Doubt, en español miedo, incertidumbre y duda) es una expresión con la que se califica a una determinada estrategia comercial consistente en diseminar información negativa, vaga o sesgada con el objeto de… …   Wikipedia Español

  • Fear, Uncertainty and Doubt — Als Fear, Uncertainty and Doubt (englisch für Furcht, Ungewissheit und Zweifel), meist abgekürzt als FUD, wird eine Werbe oder Kommunikationsstrategie bezeichnet, die der gezielten Bekämpfung eines (in der Regel wirtschaftlichen oder politischen) …   Deutsch Wikipedia

  • Fear Uncertainty and Doubt — fright indecision and apprehension (used by Gene Amdahl to criticize IBM claimed that IBM instilled fear uncertainty and doubt into their customers to convince them to buy IBM products), FUD …   English contemporary dictionary

  • Fear — Fear, uncertainty and doubt Saltar a navegación, búsqueda FUD (del inglés, Fear, Uncertainty and Doubt, «miedo, incertidumbre y duda») es una expresión con la que se califica a una determinada estrategia comercial consistente en diseminar… …   Wikipedia Español

  • Doubt is Their Product — Doubt Is Their Product: How Industry s Assault on Science Threatens Your Health   …   Wikipedia

  • Doubt — This article is about the mental state. For other uses, see Doubt (disambiguation). Part of a series on God …   Wikipedia

  • Appeal to fear — An appeal to fear (also called argumentum ad metum or argumentum in terrorem) is a fallacy in which a person attempts to create support for his or her idea by increasing fear and prejudice toward a competitor. The appeal to fear is extremely… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”