trademark, descriptive

trademark, descriptive
n.
A name for a product that is descriptive of what it is or does, which cannot be registered unless it has taken on a distinctive meaning over time.

The Essential Law Dictionary. — Sphinx Publishing, An imprint of Sourcebooks, Inc. . 2008.

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  • descriptive mark — A trademark which merely describes the goods to which it is affixed. A descriptive mark will only be protected or registrable if the user can demonstrate secondary meaning. See also secondary meaning. If trademark imparts information directly, it …   Black's law dictionary

  • descriptive mark — A trademark which merely describes the goods to which it is affixed. A descriptive mark will only be protected or registrable if the user can demonstrate secondary meaning. See also secondary meaning. If trademark imparts information directly, it …   Black's law dictionary

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