financial promotion
This term is not referred to in the Financial Services and Markets Act 2000 (FSMA) but is commonly used to describe where a person, acting in the course of business, communicates an invitation or an inducement to engage in investment activity. FSMA contains a basic prohibition on financial promotion communicated by persons who are not authorised persons, subject to specified exemptions (section 21).
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Practical Law Dictionary. Glossary of UK, US and international legal terms. . 2010.

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